brief Make it easier to provide vendors with company brand art.
Sending out logo art to vendors producing signage or other branded materials sounds straightforward. But with a logo that has two configurations over six color schemes, each with or without a tagline (24 logos) and numerous signage compliance options, and things get complicated quickly. Combine this with file type confusion (“I sent a gif file, why can’t you produce the billboard with that?”) and the need for some helpful design tech becomes evident.
I created an interactive decision page that not only allowed folks to specify the logo configuration they wanted, but allowed them to see how their choices affected the configuration. In this way, users became educated about the various aspects of specifying the art while they were doing it.
result The Art Picker was very popular. It allowed corporate staff to interactively select and configure the company’s logo and identity elements, and provided a point of education for the proper usage of the identity, color specification, and appropriate file types for various uses. The tool also emailed art files to vendors, and reported its activity to admins.
