{"id":1534,"date":"2022-05-15T22:11:00","date_gmt":"2022-05-15T22:11:00","guid":{"rendered":"https:\/\/lemelwilliams.com\/?p=1534"},"modified":"2022-09-12T21:21:23","modified_gmt":"2022-09-12T21:21:23","slug":"fitness-journeys","status":"publish","type":"post","link":"https:\/\/lemelwilliams.com\/?p=1534","title":{"rendered":"Fitness Journeys"},"content":{"rendered":"\n
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View full project at https:\/\/www.kaggle.com\/code\/llemell\/fitness-journeys-bellabeat-analysis<\/a><\/figcaption><\/figure>\n\n\n\n

brief<\/span> Completion of capstone project for Google Data Analysis Certificate<\/p>\n\n\n\n

This is a case study for Bellabeat, a company that produces high-tech fitness tracking devices designed specifically for women.<\/p>\n\n\n\n

Here, data from Fitbit, a popular line of health and fitness tracking products, are explored, and potential implications for Bellabeat’s marketing strategy are considered.<\/p>\n\n\n\n

I explored the data to develop insight into the ‘fitness journey’ of device users, and visualize how users progress as they use these devices.<\/p>\n\n\n\n

Finally, users were gathered into thematic groups to be used for guiding marketing efforts, feature ideation, and product development.<\/p>\n\n\n\n

This case study was prepared as the capstone project for the Google Data Analytics Professional Certificate<\/a><\/strong>.<\/p>\n\n\n\n

result<\/span> Certificate awarded May 2022. View full project at https:\/\/www.kaggle.com\/code\/llemell\/fitness-journeys-bellabeat-analysis<\/a><\/p>\n\n\n\n

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Google Data Capstone Project<\/p>\n","protected":false},"author":1,"featured_media":1541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-case-study","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[53],"class_list":["post-1534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-data"],"_links":{"self":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1534"}],"version-history":[{"count":2,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1547,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions\/1547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/media\/1541"}],"wp:attachment":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}