{"id":1563,"date":"2008-01-15T18:45:00","date_gmt":"2008-01-15T18:45:00","guid":{"rendered":"https:\/\/lemelwilliams.com\/?p=1563"},"modified":"2022-09-12T21:21:24","modified_gmt":"2022-09-12T21:21:24","slug":"operations-communication-booklet","status":"publish","type":"post","link":"https:\/\/lemelwilliams.com\/?p=1563","title":{"rendered":"Operations Communication Booklet"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure style=\"width:70%;height:70%;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"591\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"height:70%;object-fit:cover;\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_1.jpg 458w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_1-232x300.jpg 232w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><\/figure>\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"139\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_thumbnail.jpg\" alt=\"\" class=\"wp-image-1561\"\/><\/figure>\n\n\n\n<p><span class=\"brief-callout\">brief<\/span>  Conduct a short learning session on the use of new operational communication tools and resources. <\/p>\n\n\n\n<p>The thing about communicating information of this sort, is that it is not only important to get the message across, but to give people a message that they can easily share with others \u2014 a message that they would <em>want<\/em> to share with others.<\/p>\n\n\n\n<p>Using a narrative structure accompanied by drawings, I told the story of how change typically&nbsp;unfolded within operations, and how that story could be improved by working cooperatively and using newly-available tools.<\/p>\n\n\n\n<p>Rather than endless bullet points, tables, charts, and jargon, a short operations narrative accompanied by 65 diagrammatic illustrations was presented in a 10-15 minute talk. The story was followed by an interactive walk-through of the newly-available communication tools.<\/p>\n\n\n\n<p>The story told was a summation of what everyone already knew: In field communication, things go wrong in predictable ways that can be recognized and avoided.<\/p>\n\n\n\n<p>Further, there were tools and resources, designed within the leaders&#8217; context, to help make those corrective actions easy.<\/p>\n\n\n\n<p>The talk brought some clarity to the benefits of following the new process, which saved time and effort for both sender and receiver.<\/p>\n\n\n\n<p>Storytelling is useful, and can be entertaining, but only narratives that contain actionable contexts that are relevant to the audience can support good operational and cultural change.<\/p>\n\n\n\n<p><span class=\"result-callout\">result<\/span>  Publishing on the company&#8217;s intranet using the new tools and guides was increased year-over-year by over 30%, and anecdotal comments were largely positive. The true challenge was maintaining the level of engagement, as this represented a significant change to the way things had been done before.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:300,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:3000,&quot;infinite&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:501,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"534\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_2.jpg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_2.jpg 827w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_2-300x194.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_2-768x496.jpg 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-full size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"534\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_3.jpg\" alt=\"\" class=\"wp-image-1560\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_3.jpg 827w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_3-300x194.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTBlueBook_3-768x496.jpg 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column site-post-marginalnotes has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A communication story<\/p>\n","protected":false},"author":1,"featured_media":1558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-case-study","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[39,51],"class_list":["post-1563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-graphic-design","tag-round-table-pizza"],"_links":{"self":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1563"}],"version-history":[{"count":2,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1563\/revisions"}],"predecessor-version":[{"id":1565,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1563\/revisions\/1565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}