{"id":1621,"date":"2006-09-29T22:06:00","date_gmt":"2006-09-29T22:06:00","guid":{"rendered":"https:\/\/lemelwilliams.com\/?p=1621"},"modified":"2022-09-12T21:21:24","modified_gmt":"2022-09-12T21:21:24","slug":"round-tables-next-great-pizza","status":"publish","type":"post","link":"https:\/\/lemelwilliams.com\/?p=1621","title":{"rendered":"Round Table&#8217;s Next Great Pizza"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure style=\"margin-bottom:2rem;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1235\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-scaled.jpg 2560w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-1024x494.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-768x371.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-1536x741.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_01-2048x988.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<p><span class=\"brief-callout\">brief<\/span>  Create a web countdown timer for Round Table&#8217;s new pizza reveal. <\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1024x494.jpg\" alt=\"\" class=\"wp-image-1628\" width=\"293\" height=\"141\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1024x494.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-768x371.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1536x742.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-2048x989.jpg 2048w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/figure>\n\n\n\n<p>Using the website&#8217;s comment feature, I collected statements from Round Table Pizza fans. These were used to procedurally generate fans waiting outside of an animated restaurant for the launch of the new pizza.<\/p>\n\n\n\n<p>Each day the crowd grew larger. Hovering over individuals would reveal fan&#8217;s submitted statements, pulled in real-time from the site database (though screened for family-friendly appropriateness, of course).<\/p>\n\n\n\n<p>On the day of the launch, a sequence triggered which lowered the banners, revealing the new Rostadoro Pizza. The doors of the restaurant opened, and the animated characters filed in to eat! Finally, a full description of the new menu item was displayed. <\/p>\n\n\n\n<p>The online countdown mirrored television media that depicted fans eagerly anticipating the new pizza.<\/p>\n\n\n\n<p><span class=\"result-callout\">result<\/span>  An engaging rethinking of what a countdown timer could be. <\/p>\n\n\n\n<div class=\"wp-block-cb-carousel cb-single-slide\" data-slick=\"{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1,&quot;speed&quot;:300,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:3000,&quot;infinite&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:501,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;slidesToScroll&quot;:1}}]}\">\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-video\"><video height=\"480\" style=\"aspect-ratio: 852 \/ 480;\" width=\"852\" controls src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTP_Rostadoro_Premiere.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-1024x497.jpg\" alt=\"\" class=\"wp-image-1626\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-1024x497.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-300x146.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-768x372.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-1536x745.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_04-2048x993.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">On the first day, one person is camping out. Each day the crowd grew larger.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-1024x496.jpg\" alt=\"\" class=\"wp-image-1627\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-1024x496.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-768x372.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-1536x744.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_05-2048x992.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Each person in the crowd was generated from a library of parts, and mapped to user-generated content.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1024x494.jpg\" alt=\"\" class=\"wp-image-1628\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1024x494.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-768x371.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-1536x742.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_06-2048x989.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Real fan-submitted comments appeared for each virtual fan.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-1024x495.jpg\" alt=\"\" class=\"wp-image-1624\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-1024x495.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-768x371.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-1536x743.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_02-2048x990.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">On the launch day, an animated sequence allowed the virtual fans to file into the restaurant.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-1024x495.jpg\" alt=\"\" class=\"wp-image-1625\" srcset=\"https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-1024x495.jpg 1024w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-300x145.jpg 300w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-768x371.jpg 768w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-1536x742.jpg 1536w, https:\/\/lemelwilliams.com\/wp-content\/uploads\/2022\/08\/RTvigil_03-2048x990.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Details of the new menu item are finally revealed.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column site-post-marginalnotes has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product launch countdown<\/p>\n","protected":false},"author":1,"featured_media":1623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-case-study","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[51],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-round-table-pizza"],"_links":{"self":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1621"}],"version-history":[{"count":4,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1621\/revisions"}],"predecessor-version":[{"id":1654,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/posts\/1621\/revisions\/1654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=\/wp\/v2\/media\/1623"}],"wp:attachment":[{"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemelwilliams.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}