brief Completion of capstone project for Google Data Analysis Certificate
This is a case study for Bellabeat, a company that produces high-tech fitness tracking devices designed specifically for women.
Here, data from Fitbit, a popular line of health and fitness tracking products, are explored, and potential implications for Bellabeat’s marketing strategy are considered.
I explored the data to develop insight into the ‘fitness journey’ of device users, and visualize how users progress as they use these devices.
Finally, users were gathered into thematic groups to be used for guiding marketing efforts, feature ideation, and product development.
This case study was prepared as the capstone project for the Google Data Analytics Professional Certificate.
result Certificate awarded May 2022. View full project at https://www.kaggle.com/code/llemell/fitness-journeys-bellabeat-analysis
