brief Create an invitation to a small celebration of a major expansion of franchise-owned stores.
The invitation is simple but effective. It uses the colors and patterns from the recently released ‘pizza fanatics’ program artwork to express the number of stores added to the franchise corporation, with a bit of humor.
With 33 stores (one dot per store) I couldn’t evenly distribute the dots on the cover in a symmetrical way. What to do with the extra dot? Putting it on the inside cover with an ampersand ‘&’ created a way to spark the viewer to decode the cover design as a count. The map icon was part of the standard art set from the program. Additionally, the names of every employee of those added stores was tiled across the page.
result Folks were happy to get the invitation, and without long explanations figures, the cause for celebration was made clear.
